Only 10% of heard information is retained three days later. Including a photo next to an item on a restaurant menu increases its orders by 30%. ( Source )Ĭolored visuals are proven to increase people’s willingness to read a piece of content by 80%. ( Source )Ħ0% of consumers are more likely to consider a business whose images appear in local search results.
( Source )ĥ3% of consumers found images more important than ratings or reviews. ( Source)Ħ3% of consumers said good images are more important than product descriptions. Using a video on a landing page increase conversions by 86%. ( Source )Ħ7% of product users say images are very important when making a purchasing decision. ( Source )Ħ4% of women say images influence their purchasing decisions when shopping for apparel on mobile. ( Source )Ĩ8% of consumers have purchased something they’ve pinned. ( Source )Ĥ6% of consumers say their purchasing decisions are influenced by Pinterest photos. Instagram users are 70% more likely to purchase a product online. People who shop on their phones say images are the most important feature.
#Decision making infographic free
Visual decision making is happening now, and these are the stats you need to know.įeel free to share and embed this infographic: ( Skip to next section: How Marketers Can Capitalize on this Trend) Visual Marketing StatisticsĤ3% of consumers are influenced to purchase by photos they see on Instagram. For brands, this trend opens up a world of opportunity to attract, engage, and inspire more people to take action.
We call it visual decision making.Įvery day, people are making decisions like what to do, where to go, and what to buy based on the visuals they see. In doing so, you’ve actually just carried out a very specific consumer behavior. The next day at work, when your stomach starts rumbling for lunch? You remember the cafe… and head right over to grab a burger of your own. You check the location - it’s from the new cafe that opened up right down the street from your office! Everything, from the perfectly toasted bun, to the crisp lettuce over the beef, looks flawless. One of your co-workers recently posted a shot of a mouthwatering burger. As you unwind before your commute home, you take a few minutes to scroll through your Instagram… and there it is.
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